Advertise with Amazon: a Step-by-step Tutorial

Great explanation for anyone wanting to advertise on KDP Select.

Nicholas C. Rossis

I was reading Chris McMullen’s excellent (as usual) post on Amazon’s new advertising service, and thought I’d give it a go. My monthly advertising budget is $100, but I hadn’t spent anything in January. So, I had this month’s and the previous one’s budget at my disposal – which allowed me to place two ads. For my first one, I chose the Pearseus bundle. This was done for two reasons: one, it offers great value for money. Second, its higher cost of $3.49 will hopefully allow me to cover the ad’s cost.

The second ad was for Runaway Smile. This allowed me to test two very different ways of targeting my audience, as you will see below.

Oh, and I took lots of screenshots, so as to share with you the process. That way, should any of you decide to advertise with Amazon, you’ll know how to do it. And…

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About mgill0627

I've always been a story teller. This made for some interesting missing homework and late for curfew tales. But I've never had a head for the pedantic rules of grammar and spelling. This made for some interesting comma placement and spelling choices. About ten years ago I decided to figure out how to share my stories, in spite of my shortcomings. I'm lucky to have great colleagues who can help me with the fine details. My favorite class in school was American History. The Colonial Cat's series gives me a chance to write about the great history of the United States and cats!
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One Response to Advertise with Amazon: a Step-by-step Tutorial

  1. Thank you so much for sharing! 🙂

    Like

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